Ingersoll media preview at Premio, F1 Hotel

Last Monday, I was at Premio in F1 Hotel, Bonifacio Global City for the media preview of Ingersoll's new collection. Ingersoll is an American watch brand that combines the craftsmanship of Asian design and the old-world elegance of European brands. I was invited for dinner with other representatives of the press. I was seated with Amador Madamba, the lifestyle editor of Men's Health Philippines and the sales team of Gadgets magazine.

Ingersoll watches have been here for over a year, and it is its old-world sophistication that has Filipinos clamoring to get their own. The designs are European, but it has the efficiency of Asian techniques, resulting in a refined timepiece that will win the hearts of consumers. And the best thing is, the watches are affordable, allowing everyone from every economic background to experience a touch of class.

Ingersoll began in 1880 when brothers Robert and Charles Ingersoll created Ingersoll to address a need for quality watches at reasonable prices. This resulted in the “Dollar-Watch,” which, quite literally, cost only one dollar. The watch became highly coveted that Mark Twain and Thomas Edison were some of its earliest fans. Former US president Theodore Roosevelt was known in Africa as “the man from the country where Ingersolls are produced.”

All of this was discussed at the media preview by Peter Thong and Kenny Chong, the principals of the brand. They took the time to visit the Philippines to present the watches and entertain questions. They even made rounds during dinner, initiating conversation. It must be this friendly and accommodating approach that makes the brand relevant and global. Currently, Ingersoll is available in 40 countries.

Ingersoll boasts of three collections that promise a great design and even greater quality. All pieces show bold German designs but have movements from China, an advantage because it offers more designs and variety at affordable prices.

The three collections are the Classic, Bison, and Active. The Classic and Bison both have top class automatic and mechanical movements with multi-functions and a power reserve of a minimum 36 hours. They come in high-quality genuine leather straps, and have high-grade mineral glass lens and caseback. As for the Active collection, its edge is in its functionality, allowing active users to look stylish in the game. It either comes in authentic leather straps or stainless steel buckles, giving athletes more options for dressing up.